STAR eanbles you to manage all processes linked with advertising space selling, from quotations to billing, on all types of medium. STAR also covers non-advertising sales such as event sales (training workshops, trade fairs, etc.), news-stand sales, reprints, and interco sales.
STAR uses a full, powerful pricing engine which includes management of all types of discounts (digressive, special rates agreement, copy date, etc.), including backwards and late application if necessary.
STAR also integrates a location management module that allows the user to :
• Find out real-time availability
• Place advertisements and manage a release model (workflow, management of production batches, coverage rates, etc.)
The billing module allows you to take into account all specifities in use in the media and communication sector, including billing to the payer and publisher, discounts, exchange of goods, invoices with multiple VAT rates. The payments management and credit management modules show you immediately the situation on customers' accounts, and help you optimise your debt recovery.
Your global activity can be controlled and analysed easily using the STAR infocenter, which allows you to select and compile all STAR data on request.
More than 200 locations are currently managed using the STAR solution, from national dailies to professional directories, as well as magazines and associated web sites.
Finally, our experience of over 20 years in the world of media allows us to take a functional and intuitive approach in the way we implement and integrate the STAR solution.