CeBIT is a perfect stage for ACA’s strategy of international expansion, enabling us to get exposure in our priority target – the German-speaking market. ACA defined four objectives for the trade fair:
- to strengthen the image and communication around ISIE, our financial integration and compliance management suite, in the region and potentially in others
- to better understand the local ecosystem in which ISIE is competing, in terms of actors and products
- to facilitate meetings with and recruitment of new partners, to underpin the growth strategy
- to generate potential contacts with end customers
Over the five days, ACA’s employees worked on the company’s own stand. The various objectives were achieved and the international reputation of ACA has been strengthened. ACA will continue to pursue this strategy of participating in trade fairs and marketing events abroad, with the aim of creating a global message around ISIE and assisting its local partners. At the same time, ACA will conduct ongoing initiatives to recruit new partners and to generate interest by end customers to support its local partners. The company will also organise regular webinars to back up these efforts.